Oscar Lutteroth

Marketing Executive

Digital Expert

I am a marketing veteran with over 20 years of agency experience. Throughout my career I have worked across multiple disciplines, with my main focus being in the digital space. My technical expertise coupled with my marketing knowledge allows me to seamlessly bridge the gap between IT and sales/marketing departments.

For the last 10 years, I have been immersed in the world of branding. From strategy to creative, production to analysis, I have played a key role in the growth and success of numerous brands, ranging from startups to Fortune 100 companies.

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Current Objective

Digital marketing has matured into a space that requires impactful creative, innovative thinking and measurable results. I joined the Ignite Visibility team to help us succeed in this evolved space by integrating my branding and creative experience with their best in class services to develop and offer a new range of services to our existing and future clients.

Areas of Expertise

Branding

At the core of all the work I have been involved with is a deep-seated love for branding. Throughout my career, all of the strategic, creative and technical decisions I have made for a client have been guided by the core principles of brand building.

Production

The often overlooked piece of a successful project, I frequently found myself in the role of producer. My innate project management skills coupled with my willingness to wear multiple hats have helped me see numerous projects to completion. Squeezing 6 images, animation and a client logo into a 200k HTML5 banner, converting a ProRes video to a compressed MP4 and the occasional dive into a PHP file or a mySQL database were all part of the routine when a job needed to go done.

User Experience (UX)

Creating seamless, memorable online experiences for users is one of my passions. Whether it's developing user personas, sketching wireframes or doing extensive QA, my goal is for all online interactions to create clear, unobstructed paths for every user.

CRM & Email Marketing

While new ad platforms come and go, and brands continue to jump on the bandwagons of the next hot social network, properly implemented email marketing continues to be one of the biggest drivers of positive ROI. Over the last 10+ years I have been directly involved in list building and scrubbing, responsive email design and development, marketing automation, segmentation and analytics. In terms of ESP's, I've spent significant time with MailChimp, Pardot, Campaign Monitor and Bronto to name a few.

Programming & Development

Originally my career began as a front-end developer. As my responsibilities shifted I moved away from being hands on with development, but my experience allowed me to transition into the direct oversight and management of development teams. I have spent over 10 years directly managing front-end and back-end development teams through simple microsites and complex e-commerce solutions.

Management

As part of the executive leadership team at my previous agency, I have significant experience managing a variety of teams. Throughout my career I have managed In-house creative and production teams as well as outside vendors across various roles. From internal teams with 5 employees to larger groups with more than 40 members, my broad expertise has helped me lead all of my teams to numerous accomplishments.

Ecommerce

From strategy and creative direction to development and optimization, I have helped numerous brands build an ecommerce presence. My experience includes working with Shopify, Magento, WooCommerce, BigCommerce and other custom ecommerce platforms.

Digital Advertising

With clients looking for new ways to connect with their customers every day, my weekly routine included researching, contacting and testing various new ad platforms to find opportunities. Long-tail keyword research for a PPC campaign, the latest updates to Facebook's ad platform, a custom partnership with Waze and audio sessions for Hulu voiceovers are just the tip of the iceberg when you want to deliver an impactful online campaign.

TV/Video

A seismic shift in video consumption from TV to online led to heavier involvement on my end when it came to video shoots. Over the last 8 years I have helped to concept :30 spots, assisted with casting, been on set in a variety of roles (including director), worked directly with editors, attended audio mixes, converted and prepped files for distribution through various channels and once got to spend the day on set with Mr. T

Latin American Markets

Beyond my experience working in the US market, I spent a large part of my life living and working in Mexico across a number of verticals in Latin America. I am bilingual, fluent in Spanish, but more importantly, I am bicultural. My experience with the Latin American marketplace provides me with a unique point of view on culture, traditions, business practices and relationships. To view more details please click here.

Testimonials

Oscar’s contribution to our overall business was invaluable. From insightful strategies to execution of our vision, Oscar provided leadership to our team through perspectives which challenged us to think differently and thought leadership putting our brand and Consumer first. The ultimate professional in creative thinking and problem solving, while contributing his sincere personality in being a true part of our team. Oscar brings a strong blend of knowing & understanding his clients, challenging the team on bold ideas and collaborating to deliver our business results.

Candice Chang

DASANI, The Coca-Cola Company

I was lucky enough to have Oscar as both a manager and a mentor early on in my career. He has a wonderful ability to be collaborative, supportive and a leader all at the same time. The way he sees an ask or problem from both the strategic and creative side of things is incredibly rare and a gift when you get to work with that kind of brain. On top of that, he’s a great human and moderately humorous. 10/10 doctors and marketers would recommend.

Diana Wolff

Facebook

Oscar lead a major re-branding and e-commerce launch initiative for our company. The creative was stellar, unique & vibrant. The brand book was to the highest standard with a wide scope: fonts, photography, store design, colors, model looks accessories, ecomm styling standards, etc. I loved it. We launched our ecomm site and exceeded our (very demanding) end-of-year plan by 40%. And the holiday TV ad his agency created for us was a success. It was a proud season for us! The launch was a high stakes project that spanned hundreds of stores across the US and a website representing thousands of products. Oscar remained calm, focused & easy to work with. He took all feedback well and delivered change requests while keeping us on point with branding. This was such an amazing experience for me that he remains one of my #1 recommendations so many years later.

Beth Pitts

Charming Charlie

Oscar is a rare find in our industry. More than a digital expert, he is a problem solver whose creative ingenuity is strengthened by his instinctual command of business strategy. His ability to elevate technical and tactical details to a larger strategic and creative vision is unmatched. Where most in his field get caught in the weeds, Oscar transitions easily from production and analytics, to brand development and marketing strategy. As a result, Oscar has a unique ability to realize the immense power of digital through fully integrated and accountable experiences that flow seamlessly on and offline.

Lisa Hardenbrook

Rebel & Outlaw

I've never worked with someone before who fully understands the client's business needs and objectives while having complete vision and control over the creative and technical aspects to bring a solution to fruition. Everything he touches is well researched and planned then meticulously executed. It wasn't uncommon to see Oscar and the Creative Directors have a deep conversation about font usage for the web then turnaround and converse with my team about PHP and infrastructure requirements at a deep level.

Jason Buscema

REPu

Oscar was an incredible partner who possessed a unique combination of traits: deep knowledge of the subject matter, an expert skill set, an excellent ability to communicate, the capacity to see the big picture and understand our goals, and the work ethic needed to complete projects of the highest quality on schedule. On top of all that, he's fun to be around and easy to work with. In short, Oscar was a dream partner for us.

Mike Siciliano

Santa Fe Christian Schools

Working alongside Oscar has been great. I've learned that his background in the web spans not only technology, but also design and basic principles needed to launch a successful online business. He's got great vision for the intricate pieces of projects and ensures his clients understand the important pieces along the way.

BJ Cook

Digital Operative

Industries Served

Beverages

Medical

Luxury

Beauty

Spirits

Hospitality

Fashion

Automotive

Selected Clients

Resume

20 Years of Experience

Experience

MAR 2023 - Current

Ignite Visibility

Chief Creative Officer (CCO)

• Set and communicate the overall creative vision and direction for the agency
• Align creativity with business objectives, ensuring strategic alignment
• Lead and manage the creative team, fostering a collaborative and innovative work environment
• Collaborate with other departments to integrate creative solutions into overall client strategy
• Drive a culture of innovation within the creative team
• Stay updated on industry trends and emerging technologies for fresh and effective creative approaches
• Work closely with clients to understand their business, objectives, and creative preferences
• Participate in client presentations and pitches, showcasing creative capabilities

AUG 2022 - MAR 2023

Ignite Visibility

Sr. Vice President, Creative & Web Development

• Beat stretch sales goals for department by over 20%, while maintaining gross profitability benchmarks
• Department accounts for 8% of total company revenue (2022)
• Join executive and leadership team to inform and support long-term company mission and vision
• Expand service offerings to align with client opportunities and market trends, booked revenue for Q1 2023 already accounts for over 50% of annual revenue goal

SEP 2020 - JULY 2022

Ignite Visibility

Vice President, Creative & Web Development

• Develop updated pricing models and methodologies to generate increased department revenue and establish a sustainable MRR model
• 253% revenue growth YoY (2021)
• 97% revenue growth YoY (2022)
• Expand internal team and external contractors to support additional services and increased sales
• Lead integrations with department heads across other services, to improve account retention rates and increase overall ACV
• Focus on Paid Media, SEO, CRO, Social and Email

MAY 2020 - SEPTEMBER 2020

Ignite Visibility

Creative Director

• Launch new divisions focused on creative and web development to support ongoing cross-department performance marketing services and generate low six-figure revenue within first 6 months
• Implement and refine new processes for creative and web development workflows
• Build out team to support needs based on project requirements, bandwidth, timelines and budgets

JULY 2019 - MAY 2020

Consultant

Marketing Consultant

• Senior consultant offering a variety of branding, advertising, and marketing services
• Led UX/UI updates for a popular app in the athletics industry
• Strategic lead for ecommerce website optimization and ad spend implementation for a large lifestyle brand

JAN 2019 - Current

Grupo LUVA (Mexico)

Strategic Advisor

• Mexico based group with various holdings across industrial, commercial, residential and hospitality focused properties
• Strategic advisor to board of directors
• Provide direct guidance related to high level advertising, branding and marketing initiatives and opportunities
• Advise and support board members on financials, forecasting, new business opportunities, marketplace trends and general operations
• Mandatory attendance at quarterly board meetings

JAN 2016 - NOV 2019

TLA | The Lambesis Agency

Executive Director/Partner

• Part of the TLA leadership team, responsible for the continued growth and success of the agency
• Managed strategic, creative and technical development of all digital projects
• Responsible for management and oversight of e-commerce website development, microsite development, email programs, social ads, remarketing, PPC and SEO
• Acted as primary lead for all internal, external and offshore digital teams
• Selected Clients: McCafe (McDonald’s), Gold Peak Tea, Yes To, DASANI, Gaggenau, Honest Tea, DASANI Sparkling, FUZE, Physicians Formula, Luna Grill, Diamond Mattress and Chosen Foods

JAN 2013 - DEC 2015

TLA | The Lambesis Agency

Director of Interactive

• Direct and manage all interactive strategy, creative and production
• Led creative and development teams across website development, CRM implementation, banner ads, site takeovers, PPC and SEO
• Optimized internal operations by managing new staff hires, implementing new processes and improving overall workflow
• Agency lead on three largest website launches in agency history
• Selected Clients: SKYY Vodka, Gold Peak Tea, DASANI, Tacori, Charming Charlie, DASANI DROPS, FUZE, Physicians Formula, Skinmedica, World Gym and Primal Wear

MAY 2011 - JAN 2013

TLA | The Lambesis Agency

Director of Interactive Production

• Oversaw all facets of digital production including estimating, timelines and vendor management
• Collaborated with planning department, creative department and development team on all projects
• Responsible for 60% increase YOY in digital client billings
• Lead interactive contact on all agency accounts
• Selected Clients: SKYY Vodka, Grand Marnier, DASANI, Tacori, Fisker Automotive, and Cunard

OCT 2008 - MAY 2011

ParkerWhite Brand Interactive

Digital Strategist

• Implemented new processes and workflow for interactive department
• Internal lead on all aspects of digital production and strategy
• Implemented digital marketing program for the studio, including e-postcards, PPC, SEO, website redesign, CMS implementation, conversion pages, and analytics
• Helped increase digital client list by 400% including Scripps Health, Illumina, Edwards Lifesciences, DJO, West Health and Advanced Biohealing (Shire Pharmaceuticals)
• Secured projects with new clients such as Red Bull, Edelman, Hansen’s and EMC²

MAY 2004 - OCT 2008

Nite Owl Design

Creative Director/Co-Founder

• Launched a full-service advertising agency
• Services included brand identity, website development, package design, product photography and print work
• Responsible for acquiring new clients, account management and project management
• Acquired over 40 new clients including Warner Bros., Disney, Red Bull, and Nissan
• More than 90% of our clients returned for a second project