Flexible Retail Space For E-Tailer in Shanghai – China
Source: The Cool Hunter
Bottomless pockets and extremely good contacts with the landlord are required in most major global retail districts to pull off a concept such as ‘By’ in Shanghai profitably.
Using space flexibly and creatively is a common dream of brands. It is not a new idea to mix offerings, switch concepts and curate new collections frequently in a pop-up fashion in various locations, or as in the case of By, in one location at Soho Fuxing Plaza in Shanghai.