How Under Armour Lost Its Edge
Source: New York Times | Julie Creswell & Kevin Draper
Once heralded as the next Nike, the sportswear giant has been hurt by slumping sales and unflattering revelations about its corporate culture.
In the summer of 2018, two top Under Armour executives traveled to the West Coast on a critical mission. Kevin Plank, the sports apparel company’s founder and chief executive, and Patrik Frisk, its president and chief operating officer, needed to persuade Stephen Curry, the Golden State Warriors star and the company’s highest-profile endorser, not to leave the brand.