The Influencer Election Is Here
Source: Wired | Kate Knibbs
Mike Bloomberg’s presidential campaign #spon may be cringeworthy but it’s also only the beginning.
“Hello Mr. Salad,” the Instagram message from presidential candidate Michael Bloomberg begins. “Can you post this meme to make me seem cool for the upcoming Democratic primary?” A screenshot of this message was posted on Instagram this week by KaleSalad, a meme account with 3.5 million followers—and, as of now, an official allegiance with the wealthiest Democratic contender for commander in chief. (“Yes, this is really #sponsored by @mikebloomberg,” its caption reads.) It wasn’t the only message of its kind; dozens of other high-profile meme accounts posted similar images.