High-design Healthcare Is Getting the Millennial Branding Treatment
Source: AIGA Eye on Design | Liz Stinson
As healthcare becomes more customer-centric, so does its branding.
Going to the doctor has always required a level of visual patience. Forms need second reads; digital interfaces require rebooting; clip art logos must be tolerated. We’ve been trained to expect it—the healthcare industry has never been particularly design-minded, almost, it seems, as a point of pride.
But lately, things have started to change. Trendy wordmarks are replacing staid logos. Drab waiting rooms have given way to spaces filled with mid-century furniture and Memphis-inspired decor meant to put patients at ease, as if they’re in a friend’s living room, or better yet, a cool coffee shop.