A heritage brand with broad European awareness, Gaggenau was struggling to connect their brand values and philosophy to American culinary connoisseurs. To reach an elite and elusive clientele, the German appliance manufacturer needed to transcend category convention and elevate the brand to the incontestable authority on culinary luxury. Restaurant 1683 delivers the luxury lifestyle of Gaggenau with a multi-sensory culinary journey as impressive and unprecedented as the legacy that inspired it.