Gold Peak had been marketing the brand around the product attribute of ‘home-brewed taste’. We saw this as an opportunity to bring more emotion to the Gold Peak brand, while also communicating the wonderful product values behind this delicious tea brand. "The Taste That Brings You Home" campaign depicts authentic tea moments that celebrate the comforts of home, and the refreshing feeling we all experience when we feel truly at home. With a multi-media campaign launch, Gold Peak sales are skyrocketing, as is brand awareness and trial.