Physicians Formula
Description
Physicians Formula
Physicians Formula enjoyed a solid reputation as a category innovator, with revolutionary, first-to-market products that were often imitated by other brands. Originally created by a dermatologist to treat his wife’s sensitive skin, Physicians Formula had a loyal following and was a beloved brand among those in the know. To achieve greater growth however, the company needed to create a stronger and more iconic brand personality. The solution was “Rx for Glamour,” a direction that beautifully expressed Physicians Formula’s unique mix of health and glamour.