Mobile Shopping Gains Are Likely to Stick in the Future
Source: eMarketer | Yoram Wurmser
As lockdowns slowly lift in the US, retailers face a changed shopping landscape. With lingering fears over renewed outbreaks, many consumers are wary of returning to stores.
A Morning Consult survey conducted from June 9 to 11 found that just 35% of US adults would be comfortable going to a mall. Although that’s double the percent of respondents who were comfortable at the end of April, it's a long way from a normal volume of shoppers returning to stores.