Red Bull Air Race | Travel Case
Description
Red Bull Air Race
Red Bull was searching for partners to create unique press kits highlighting a variety of events outside of their traditional media audience. The goal was to build excitement and pique interest with media outlets to gain press coverage in new channels.
Red Bull Air Race travel kit became one of the most sought after press kits in Red Bull history. Fearing a decline in press coverage, it had an almost 30% increase in mentions over the previous air race.