Video Content Marketing In 2022 Webinar
Video has taken off in the last year and now is the time to build it into your marketing plan. In this Video Content Marketing Webinar, John Lincoln is joined by three speakers to teach you how to launch a winning video strategy and increase conversions!
You'll see step-by-step how to incorporate video content marketing into your marketing strategy and use it to increase traffic and leads. In just one hour, you'll get an insider's view into:
1. What is Working in Video? What Trends are Successful?
- Dive into the latest trends and videos that stand out.
2. Video Content Marketing Strategy: What, When and How to Use It
- The simplest ways to engage your audiences across different platforms with video content marketing.
3. How to Determine the Right Content to Target with Video
- Learn the ins and outs of posting on each social media channel.
4. What Works on Google & YouTube
- Why you should always approach video content marketing with search in mind, not just social media.
5. Video Content Marketing Optimization Strategies
- How to beat complicated algorithms while capturing your intended audience's interests.
6. How to Create High-Quality Video Content
- All the steps necessary to create video content that wows viewers.
By the end of this training, you'll be able to confidently create video content marketing that will rank for each channel - even if you've never taken so much as a selfie before.
Jump into your own video strategy for 2022! Try to produce at least 1 long-form video content per week and 2 -4 short-form videos per week.
Are you excited to dive into video content marketing? We're offering 20 hours of creative work when you sign up for an ongoing creative, social media, or earned media package with Ignite Visibility before the end of 2021.
How To Use Creative To Gain Market Share With Oscar Lutteroth, Ignite Visibility
You can have the best product or service in the world, but if your marketing creative stinks your competition will beat you every time. In this interview with Ignite Visibility's new Head of Creative And Interactive Social, Oscar Lutteroth, you will learn the following.
- How to improve your creative
- How to find the holes in your competitive landscape
- How big brands like Coca-Cola, Sky Vodka, and more do creative
- What you need to do to succeed in 2020 and how things are changing
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Learn more on our blog: https://ignitevisibility.com/
Ignite Visibility is a premier Internet marketing company based in San Diego, CA.
This Hard Seltzer Brand Created a Mask You Can Drink Through
Source: AdWeek | Kathryn Lundstrom
Following a brainstorming session in May, marketers at hard seltzer brand Crook & Marker posted a mock-up on social media of what was initially more of a joke: a mask with a small round valve in the middle, like the kind you’d find on a beach ball, but for a straw to fit into. They were trying to solve the everyday problems of the pandemic-era drinker—how, pray tell, is one meant to wear a mask and drink at the same time?
That initial prototype for the TasteMask, as Crook & Marker dubbed it, was well-received, to say the least. Instagram users piled hundreds of comments onto the post, tagging friends and begging the brand to actually make the masks. People even started calling the brand to inquire about the masks, according to Crook & Marker chief marketing officer Daniel Goodfellow.
NINE BY NINE: 81 Brands Changing Our World
Source: Future Commerce | KLAVIYO
Future Commerce has created a report that details brands that are changing our world. We believe that commerce unites humanity. We also believe that entrepreneurship is the driver of upward mobility in our economic system. Therefore, commerce-focused entrepreneurship is the great agent of change in our society.
With Nine x Nine we are celebrating brands who uphold these ideals, across a number of recurring themes in the Future Commerce universe of content.
The world doesn't need another list of brands, no matter what order they're in. This report will spotlight brands that are making a mark on the world in categories that we believe will define our future.
Continue Reading... (download report)
How Consumers’ Loyalty to Brands Has Shifted Throughout the Pandemic
Source: ADWEEK | Mónica Marie Zorrilla
There’s good news and bad news for brands biting their nails during the pandemic, holding out on the hope that their former loyalists will come back when circumstances “normalize.” The good news? Consumers are creatures of habit, and as retailers begin to restock their preferred toilet paper or shaving razor brand, they often flock to what they know and love.
The bad news? Eighty-five percent of Americans indicated in a March 2020 Shopkick survey that brand names don’t matter during times of crisis—and, to make matters worse, according to an Alix Partners survey, 30% to 45% of Americans would stick to a new brand they tried during the pandemic.
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Amazon establishes new Counterfeit Crimes Unit
Source: dayone | Amazon
Amazon is launching a new Counterfeit Crimes Unit, dedicated to bringing counterfeiters attempting to list counterfeit products in its store to justice. The global team, made up of former federal prosecutors, experienced investigators, and data analysts, will support the company's substantial efforts already underway to protect its store from counterfeits.
Amazon’s primary focus continues to be in preventing a counterfeit from ever being listed in its store. In 2019, Amazon invested over $500 million and had more than 8,000 employees fighting fraud and abuse, including counterfeit. Amazon’s efforts have blocked over 2.5 million suspected bad actor accounts before they were able to make a single product available for sale and blocked over 6 billion suspected bad listings in 2019. However, it’s critical that Amazon, brands, and law enforcement also go on the offensive and hold counterfeiters accountable for their crimes.
Mobile Shopping Gains Are Likely to Stick in the Future
Source: eMarketer | Yoram Wurmser
As lockdowns slowly lift in the US, retailers face a changed shopping landscape. With lingering fears over renewed outbreaks, many consumers are wary of returning to stores.
A Morning Consult survey conducted from June 9 to 11 found that just 35% of US adults would be comfortable going to a mall. Although that’s double the percent of respondents who were comfortable at the end of April, it's a long way from a normal volume of shoppers returning to stores.
Data Dive: The Most Popular Luxury Brand in Each U.S. State
Source: Dry Clean Only | Grailed Team
As one of the most active global fashion marketplaces, Grailed helps our community buy and sell with a diverse range of different brands. One of our most active sectors involves "luxury fashion." From the multitude of monograms to the (in some cases) centuries-old traditions, luxury brands are the names that one is most likely to think of when someone mentions “high fashion.”
For those looking to understand what we mean by “luxury brands” in this data dive, this includes notable fashion houses like (but not limited to): Balenciaga, Balmain, Cartier, Chanel, Dior, Dries Van Noten, Fendi, Givenchy, Gucci, Hermès, Lemaire, Loewe, Louis Vuitton, Maison Margiela, Prada, Raf Simons, Saint Laurent Paris, Thom Browne, Tom Ford and Versace.
Ignite Visibility Welcomes Oscar Lutteroth as Director, Creative & Interactive Social Media
Source: PRweb.com | John Lincoln
SAN DIEGO (PRWEB) MAY 26, 2020
Ignite Visibility, a top-rated digital marketing and advertising agency, is pleased to announce the hiring of Oscar Lutteroth as Director, Creative & Interactive Social Media. Oscar brings to the team more than twenty years of marketing experience working with a wide array of top B2B and B2C brands.
Oscar earned his bachelor's degree from USC Marshall School of Business, then launched a full service advertising agency working with major brands like Red Bull® and Nissan®. After more than ten years of living and working in Los Angeles, he returned to San Diego. Oscar continued to focus on luxury, beverage and spirit brands as a partner at The Lambesis Agency, where he has worked for the last nine years on well-known brands like SKYY Vodka®, Grand Marnier® and Coca Cola®.
“Digital marketing has matured into a space that requires impactful creative, innovative thinking and measurable results,” says Oscar. “Joining the Ignite Visibility team allows us to succeed in this evolved space by integrating my branding and creative experience with their best in class services to develop and offer a new range of services to our existing and future clients.”
How J.Crew Changed the Way Americans Dressed
Source: Grailed | Marc Richardson
To some, J.Crew’s filing for Chapter 11 bankruptcy protection was met with a resounding, “Who cares?” Even still, J.Crew’s current standing belies the important role that the brand once played in dressing Americans. Known today for its financial woes, bland mall outposts and deeply discounted outlets, J.Crew was once one of the most influential brands in American fashion. Not only did J.Crew dress generations—it educated them, too.