Latin America
Latin American Experience
Licensing & Branding
Consejo Mundial de Lucha Libre (CMLL)• Led efforts to introduce historic Mexican brand to the U.S. marketplace for licensing purposes
• Managed creative direction, strategy and production for new pitch book geared towards 1st and 2nd generation Latin Americans living in the U.S.
• Secured multiple meetings with U.S. retailers (Warner Bros., Target, Mattel) for hardline and softline licensing deals
• Brokered 5 year, exclusive licensing deal with Warner Bros. for the rights to the CMLL brand & characters
• Brokered 3 event pilot deal with AEG Worldwide, for live CMLL shows at an L.A. based arena
New Business Development
Parques Industriales del Noroeste (PINO)• Member of a 6 person team focused on bringing Ford Motor Company and their associated production partners to Hermosillo for the development of their 5-door Ford Focus
• Led creative direction and production of the pitch decks (English & Spanish) created for Parques Industriales del Noroeste
• Key member of final pitch to Ford Motor Company (Mexico) board of directors
• Lead stakeholder on final pitches to Chinese and German based production partners
Branding & Marketing
Hotel Coral & Marina• Creative direction for company wide rebranding
• Management of website build and reservation system implementation
• Advisory role on current marketing revamp, including launch of new internal programs focused on client growth & retention