Red Bull Air Race | Pop-up Book
Description
Red Bull Air Race
The latest Red Bull Air Race was going to culminate with a premier, final racing event in New York over Liberty State Park (the first time a plane had been allowed to fly over this area since 9/11).
In order to capture the importance and reverence of this event, Red Bull wanted to send out a press kit that encompassed all of the year's races but gave a special highlight to the final race of the year.
Working with a talented paper engineer, a specialized pop-up production shop in Hong Kong, the Red Bull Air Race creative team and a series of art directors, we put together a one of a kind pop-up book that is still considered one of the most collectible pieces inside the Red Bull office walls.
The final book was a big hit will all of the press outlets and went on to garner multiple creative awards.