The first Tacori ‘Iconic Passion’ series launched to phenomenal success: it immediately ranked higher than the industry norm for “consumer taking action” after seeing the ads, and led to a sales increase of 10%, exceeding the industry’s 4.3% growth during that year. Renowned photographers Raymond Meier and Richard Burbridge, were enlisted for series two, to highlight Tacori artisan craftsmanship in stunning fine art still-life images which have been featured in Vogue, Cosmopolitan, Modern Bride, Shape and In Style. Two of the images, “Chess” and “Cupid,” have been extended into compelling and romantic short films for TV and web. These dynamic spots juxtapose bold close-ups of the jewelry with objects of luxury that tell stories of passion, revealing the exquisite detail of the jewelry, while reflecting the dramatic beauty Tacori.